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Design

No	Subject-Module	Contents	Credits
1	(P1) The Psychology of Learning	The 7 Frames of Intelligence - Gardner – Harvard Psychology The 3 phases of early personality development – Classic Psychological Types and behavioural symptoms Condition Learning – Pavlov The 7 year learning curve – Educational Psychology The learning cycle – Educational Psychology	40
2	(P2) The Psychology of Motivation	Basic Psychology of Motivation Model Herzberg´s Motivator – Hygiene Theory Mallow's Hierarchy of Needs Four Organisational Cultures Expectation Gaps	40
3	(P3) The Psychology of Communication and Presentation	Non-Verbal Communication V.A.K. Introvert and Extrovert Presentation Techniques 5 Ground Rules Action-Reaction Response Dealing with questions Dealing with stage-fright	40
4	(P4) The Psychology of Conflict	What is conflict? Conflict resolution Approach-Approach Conflict Approach-Avoid Conflict Avoidance-Avoidance Conflict Double Approach-Avoidance Conflict Functional-Dysfunctional conflict 3 psychological methods of conflict resolution	40
5	(P5) The Psychology of Teams and Teambuilding	Groups, Mobs and Teams Developing a winning team 10 differences between groups and teams Building up your team's toolbox Team-based organisation	40
6	(P6) The Psychology and Dynamics of stress	The Dynamics of Stress Is it genetic? The power of Endorphins The Stress Reduction Programme	40
7	(P7) The Psychology of Thinking	De Bono´s 6 thinking hats Using the 6 hats Understanding the colours Identifying your own style Written Examination.	40
8	(P8) The Mind	Understanding how the mind works and the primary roles of the conscious and subconscious minds. The Release-Letting Go technique. Understanding the Dynamics of stress. Understanding and dealing with inner and outer conflicts. Moving from Transactional – to transformational thinking.	40
9	(S1) Sales-Types	Explanation of individual test results. Understanding the metrics of personality and the effect upon others. How to recognise your colleagues and how to use this understand it in order to build self-managed teams. The 7 traits of successful sales persons.	40
10	(S2) Sales-Psychology	Understanding your customer's profiles and communication style. How to recognise your customer's hidden psychological needs. The Sales Psychology Curve.	40
11	(S3) Sales-Communication	Advanced presentation and communication skills.	40
12	(S4) Sales-Thinking	Using De Bono´s 6 thinking hats model to quickly resolve customer-related and team-related problems. 2 Hours In hell. (Simulation Game)	40
13	(S5) Sales-Loyalty	The “secret” of Customer loyalty. The 4 step customer loyalty model. The importance of story telling in effective sales performance. The Psychology of expectations.	40
14	(S6) Sales-Marketing	The Psychology of Marketing. Building the brand in the consumer's mind. The BCG model. Marketing Warfare. Understanding line-extension. The 12 skills required to achieve peak sales performance.	40
15	(S7) The Sales Psychology Curve	Understanding the typical consumer buying process and the psychological factors behind it.	40
16	(L1) The metrics of Personality and Leadership Styles	Do I manage by personality, attitude or skills? 12 vital self-management skills.	40
17	(L2) Managing Conflict	Identifying personal and team members conflict styles. Adopting an appropriate conflict/negotiation style. The Harvard Business School Method.	40
18	(L3) The metrics of Motivation and Employee Loyalty	From Maslow to Herzberg, Marston and Beyond. Implementing an effective employee loyalty system. The dynamics of stress. Building peak-performing teams.	40
19	(L4) Building peak performing teams	Team Building factors. Mobs, Groups and Teams.	40
20	(L5) The metrics and the psychology behind Customer Loyalty	The 4 step loyalty model. Building the story.	40
21	(L6) From transactional to transformational thinking	Applying De-Bono´s thinking styles.	40
22	(L7) Probability, Statistics and the time and value of finance	The use of numbers. Quantitative tools for decision making.	40
23	(L8) Finance and Investing	Capital Markets. Financial Instruments and Institutions. Speculation and Hedging.	40
24	(L9) Economics	The Language of Business. Allocation of scarce resources. Supply and Demand. National Accounts (GDP).	40
25	(L10) Strategic Management	Effectively managing for the short and the long run.	40
26	(IntL1) Core Management Competencies	Managing And Dealing With People - The New World Of E-commerce - Probability And Statistics - The Time Value of Money - Logistics and Supply Chain Management - Technology and Innovation Management - The Strategic Use of Information Technology .	40
27	(IntL2) Managing Organisational Change	The 10 driving factors behind organisational change. Breakpoint and Beyond. Mastering Change – The New Realities.	40
28	(IntL3) Crisis Management in an International Environment	The Crisis – Grid – Identifying and understanding crises and effective methods of dealing with them.	40
29	(IntL4) Strategic Management	The strategic management process - The three strategy-making tasks: developing a strategic vision, setting objectives, crafting a strategy - Industry and competitive analysis - Company situation analysis - Strategy and competitive advantage.	40
30	(IntL5) The metrics of Corporate and National Cultures	Aligning team and corporate cultures. Understanding national cultural factors and aligning them with the corporate culture. Learning and de-learning – the myths about culture.	40
31	(Intl6) Economics for Business and Management – Microeconomics	Introduction to economics and business - Demand, supply and price - Elasticity of demand and supply - The firm, production and profit - Costs and output - Profit maximization - Monopoly and monopolistic competition - Oligopoly and business strategy: Theory of Games, Nash equilibrium - Economics of business organisations - Employment: the supply and demand for labour.	40
32	(PM1) Technology and Innovation Management	Acquiring and Managing Know-how.	40
33	(PM2) Marketing 1	The Total Marketing Process 1: From Product Development to Production Costing.	40
34	(PM3) Marketing 2	The Total Marketing Process 2: From the Test Market to the Product Manager's functions.	40
35	PF(1) Marketing 3	The psychology behind successful Sales and Marketing initiatives. Identification of the organisation's real position on the marketing chart. The BCG Model. Marketing warfare.	40
36	(G1) Goal-Setting	Setting and pursuing clear specific goals. Devising a time and goal strategy.	20
37	(G2) 12 Keys to Success	Introduction to the 12 most important management skills that effective managers use.	20
38	(G3) Advanced Negotiation Skills	Negotiation – The Harvard Business School Method. Advanced Negotiation Techniques.	20
39	(G4) Creative Problem Solving	The Harvard 20 step method. Creative problem solving techniques for life.	20
40	(G5) Assertiveness	Understanding the psychology and the techniques required for successful and diplomatic assertiveness.	20
41	(G6) Successful Interview Techniques	Preparing your interview performance.	20
42	(CB1) Discuss	Advanced and situational use of the DISCuss personality instrument. Understanding how you and others are driven by psychological needs.	40
43	(CB2) Cognitive thinking Style theory	Understanding how you and others think.	40
44	(CB3) Perceptual Learning Style theory	Understanding how you and others learn.	40
45	(CB4) Values style inventory	Understanding your own and others´ invisible motivators.	20
46	(CB5) Team Building Styles and inventory	Understanding effective team relationships.	20
47	(CB6) Stress Evaluators	The Stress Evaluation Profile.	20
48 *	(T1) Test Pack 1	Discover your own basic personality style and motivation factors by completing our DISA and 2MQ tests and analyses.	20
49 *	(T2) Test Pack 2	Discover your own basic personality style, conflict and motivation factors by completing our DISA, KMA and 2MQ tests and analyses..	30
50 *	(T3) Test Pack 3	Complete 360 degree evaluation using the DISA profiling system, 2MQ motivational analysis, KMA conflict analysis, PLS learning style analysis and the EA - emotionality analysis. This test pack is ideal for people seeking new challenges, or who are considering a new career.	40

* Only one of these options can be included as credits in terms of completing either a short-term of full course.

Once you've chosen your preferred modules decide what length of time you would like to study these modules over.

Send your requested “tailored” programme to us via e-mail at Evan-Jones International for evaluation.

We will then contact you with all the relevant information as to availability, validity and study fees.

Credits: INVERSE / CMSUP 3.5